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IMS Acquires New Packaging Technology: Print Registered Shrink Bundling

La Crosse, WI (July 21, 2010) – Inland Marketing Services, a leading supplier of fulfillment and packaging solutions, has recently acquired a new packaging technology: Print Registered Shrink Bundling.

Print Registered Shrink Bundling is an innovative way to bundle multiple units of product. Ideal for Multi-Packs, Variety Packs, Bonus Packs, and Club Store Value Packs, shrink bundling provides a unique packaging option at a fraction of the cost of paperboard packaging. Print registered film delivers high impact graphics and an attractive forum to billboard your brand.

“One of the key advantages of shrink bundling are the opportunities presented for packaging innovation,” said Paul Hatlem, New Product Development Manager at IMS. “It meets the challenges of wrapping unique shapes, changing sizes and non-traditional quantities while maintaining outstanding appearance and strength.” It can not only be used for standard Multi-Packing, but also for new product promotions, test-market and specialty programs.

This highly advanced machine is able to shrink bundle product into tray supported, pad supported, or unsupported packages. IMS also has the unique ability to combine shrink bundling with in-line variety packing, providing further value-add to clients.

About IMS:
IMS is a full-service provider of marketing, fulfillment, and packaging services. Founded in 1989, IMS is a family owned and operated company that delivers innovative services to leading brands and clients worldwide. Key fulfillment services at IMS include Order Fulfillment, Active Inventory Management, Print Management, Point-of-Sale Fulfillment, Assembly, Quality Inspection, Direct Mail Execution, Sweepstakes Fulfillment, and Personalized Call Center Services. Key packaging services at IMS include Kit Packing, Re-Packaging, Club Store Packing, Variety Packing, Print Registered Shrink Bundling, Bottle / Package Decorating, and Quality Inspection. For more information visit www.inlandims.com

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